The ‘BRAN-new Labor Saving Ideas’ cookbook is still relevant in today’s society and can be used by many. Kellogg’s has done an extraordinary job at advertising the use of bran may it be in their cereals, or in their all-bran products. They provide customers nutritional facts and the advantages of consuming their products as well as multiple recipes so that consumers are able to incorporate Kellogg’s all-bran into the meals they love. It has been over 100 years since the release of Kellogg’s bran products and the sales continue to grow. This only proves the relevancy of this product. Although the cookbook may not be used nearly as much in today’s society, Kellogg’s has taken the individual recipes and shared them online through their site to be used by customers willing to take their bran consumption to the next level. 

This cookbook can be used not only as it’s main purpose as a cookbook, but also as a resource. Along with people still being able to follow the recipes and find them useful in today’s society where everyone feels that they have too much to do with too little time, readers can use this cookbook to gain a better understanding of how society was in the first few years the cookbook was created. This cookbook shows the reader how gender stereotypes were a way of marketing the product by having a female pictured as the cook throughout the pages. The cookbook also proves it is dated by the use of terminology. For example, in recipes today you would find that many tell the reader to use a machine to mix the ingredients yet in this cookbook all of the steps tell the reader to use mix their ingredients manually. This can help us to understand the evolution of kitchen supplies and hardwares.