This cookbook was created in 1956. The 1950’s were “often viewed as a period of conformity, when both men and women observed strict gender roles and complied with society’s expectations”, meaning typical stereotypes are seen and most women were complied to work in the kitchen and clean, while men were obligated to go to work and make money. It is clear that this artefact is for women who stay home and cook for their families, by the quotes and the introduction.

In the letter given on the first page of the cookbook, many stereotypical comments are shown. On the title page a quote from the author of the book is provided, it reads: “butter is to cookery what good grooming is to women - it makes the difference!” (advertising) Right away you can see that the author is targeting women specifically with gender roles. The first line in the introduction reads “Smartly groomed Canadian women are growing in numbers everyday much to the delight of Canadian men” (advertising), suggesting that women are only then becoming useful in society because they are cooking for the men. False images of what a “smartly groomed Canadian” should look like are suggested as well. It’s stated that in order to be pretty you must have “unchipped nails, color-right lipstick, straight seems, and that hint of perfume”. (advertising) This is giving women and young girls the wrong impression and makes it seems like they have to conform to this style in order to be a smart and pretty Canadian. It’s almost as if their purposely trying to persuade and influence them into growing into the women they wish for them to be. This is evident when it begins to say that these women cook with butter which is what makes their meals so delicious and what makes them a better women, therefore the reader of this cookbook will think that if they cook with butter and begin to look like a “proper women”, then they will truly be a “smarty groomed Canadian”. It is very evident that this pamphlet was made in the 1950’s because in books you would find today you would never read something like this, especially with all the feminists and movements going around in prevention of this from happening. By reading this cookbook and analyzing what society looks like now it is very evident that humans have progressed and pushed to make a difference and see women for more than what they were always portrayed as.