According to research done by Melissa McAfee at the University of Guelph, this artifact has a monetary value today of twenty dollars.  It is not known how much it would have cost to print the booklet, or how much the University of Guelph paid to attain it.

The artifact has educational value as well, and could help to provide historians with useful insights to societal mindsets and expansion in the late 1800’s.  The booklet was produced in a time when it was the norm to exaggerate to customers the benefits of a product, and when extensive research was not done on ingredients and effects.  In 1906 laws such as the Food and Drugs Act began passing, and food laws were becoming more strict, but for proactive change to truly occur in the health and food industry, it would take tragedies such as thalidomide in the 60’s for governments to begin taking global preventive actions.  

The artifact also represents one of the biggest reasons for urbanization in the United States, and the cause for their industrial mindset.  Factories such as Croton Mills would lead to the rise of some of the biggest cities in the northern United States.  

There are so many important insights that this artifact could be used to make.  Research could be done surrounding fire codes in the late 1800’s.  This is because the image of Croton mills depicted on most of the Heckers products was of the factory that was rebuilt after the fire in 1846, in a layout and with materials that were meant to make it fireproof.  Alas, it burnt down again in 1882.  One could also use the booklet to research the prevalence and history of copycat flour brands.  In the booklet, there is a note about ensuring that the buyer purchased legitimate Heckers flour, and not a knockoff brand.  In short, this artifact is an excellent historical resource, and not one that this researcher could fully exploit given the scope of the exhibit.