Today, “Minute Meals with Swift’s Premium Canned Meats” is physically valued at $35, but the intangible value is much greater. Access to primary resources such as this cookbooklet allows both historians and the general public to study the past. It provides information on the sexism, economics, and marketing strategies used to target audiences in the past.

This cookbooklet in particular shows how women were expected to be the homemakers, modelling the Swift Canadian spokeswomen after the ideal wife and mother. It also demonstrated the changes homemakers had to implement in order to fit in with the economic downfall of the 1970’s by using canned meat instead of meat from the butcher shop. Cookbooklets such as “Minute Meals with Swift’s Premium Canned Meat” are an integral part to Canada’s culinary history, allowing us to see these pieces of our country’s past.