This cookbook contains a photo of a female as the cook which implies the use of gender stereotypes in the era it was created. This was not the first time Kellogg’s has marketed their food products in a sexist way, whether it be targeting the cooking role to women or marketing ways that their products only help men’s health while completely ignoring women’s health. Kellogg’s has been known for their sexist marketing as early as the 1930’s. They released a campaign to market their bran cereal where a housewife claims that because of the vitamins in Kellogg’s bran cereal she is able to complete all her household chores such as cooking, cleaning, and dusting. In today’s society Kellogg’s has made it their mission to use their marketing to empower women. This can especially be shown in their ‘Kellogg’s Special K’ cereal. Although the point of the cereal is to aid in weight loss for women, majority of the ads for the cereal show women of all sizes and ethnicities living a healthy, happy lifestyle. This cookbook helps us to learn about the development of Kellogg’s marketing and how they have changed their ways since their sexist ads. 

Kellogg’s also uses this cookbook to market to busy households where the housewife has minimal time to cook meals for her family. This cookbook was created in a time where women were beginning to get jobs rather than stay in the house to cook and clean. This can be shown when the cookbook states “from one easy mixing - three days baking”. This implies that the recipes are so easy to follow and require such minimal effort that by creating one recipe, you will get three days worth of baked goods. This cookbook can be targeted at middle class families who cannot afford a maid and are much busier working to maintain an income so they require quick and simple meals to be prepared daily. This can be proven in the cookbook not only by it repeatedly stating how  simple the recipes are but also by the serving sizes all being intended for an average four person household. 

Along with Kellogg’s marketing their products towards middle class households, and implying that the wife does the cooking, the company uses this cookbook as a way to market specific bran products of their own. This can be proven when the cookbook tells the reader to use Kellogg’s All-Bran in every single recipe. The cookbook also shows photographs of the company’s all-bran packaging in order to trick the reader into believing that the recipes require that specific brand. The cookbook uses colourful pages and photographs of the food to catch the eye of the reader and encourage them to experiment with the recipes. Majority of the photographs of the final product are drawings rather than real pictures which shows us how dated the cookbook is and that they most likely did not have much access to the cameras we have in today’s society.