While the pamphlet has recipes to teach a person how to make different meals the primary function of the pamphlet (which is to sell olives) does not have a person cooking with olives, rather has the person adding olives to an already made meal to enhance the flavor. The pamphlet instructs the reader to top their burger or sandwiches with olives rather then to add the olives into the cooking process. McLarens is taking a unique approach to marketing their product, advertising their product as a garnish rather than an ingredient in the cooking process.

The Pamphlet also serves a secondary purpose. The pamphlet offers readers a background of where the olives are grown and how they improve a meal’s taste with the unique flavor that olives provide to a dish. The reading specifically describes the area the olives are grown in as beautiful and lush (McLarens LTD).