In the early twentieth century, the Borden Company set out to market their condensed milk product through a popular form of advertisement: the cookbook. The result was the 1920s Borden’s Eagle Brand Book of Recipes cookbook. It is a short booklet, targeted at housewives, and features various recipes that range from baked goods and meat pies to ice creams. All the recipes share a common ingredient -- Borden’s Eagle Brand Condensed Milk. Instead of using both milk and sugar, Borden’s condensed milk is a healthy, delicious, and safe alternative for combining the two. As a result, some recipes in the book call for smaller amounts of sweeteners like sugar and molasses. While the cookbook serves many purposes, the main one appears to be to advertise Borden’s condensed milk product, as well as to supply Canadians with a dairy product that was considered healthful, safe, and good for their families. The recipes provided in this booklet aim to feed growing families appetizing foods that were nutritious due to their use of Borden’s Eagle Brand Condensed Milk.


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