The Magic Cook Book and Housekeepers Guide was published in 1914 by E. W. Gillett Co Ltd. The exact day and month of the release is unknown. This cookbook provides readers with recipes for desserts, candies, preserves, meats, pickles, salads, entrees, and soups, as well as sections on household hints and toilet recipes. The cookbook features three images; five stout men portrayed with the Magic Baking Powder on the front, an image of the Toronto factory on the inside back cover, and a large depiction of Magic Baking Powder on the back cover. The Magic Cook Book was likely sold in grocery stores alongside Gillett products, such as the Magic Baking Powder, perfumed lye, or Royal Yeast. The target audience were readers who were homemakers, with a statement on the first page, “This little cookbook is respectfully dedicated to the housewives of Canada.” This would have appealed to women with families. Magic Cook Book advertises their featured product, Magic Baking Powder, throughout the book, noting that it is of good quality, moderate price, and does not contain alum. This dedication to food safety consciousness was important during the era in which it was released. Many ingredients utilized throughout the cook book would have been easily accessible during the period by most middle-class families. The back sections of the cookbook are dedicated to Toilet Recipes, Things to Remember, and Recipes for the Sick. It was common for cookbooks from this age to act as household manuals as well as guides to cooking.