Introduction

Food of the Infant and the Growing Child was published in 1935 by the Canada Starch Company, in Montreal and Toronto. While this paperback booklet consisting of sixteen pages does not provide specific authors' names, it appears to be promoting the Canada Starch Company’s corn syrup products which were “based upon the work of eminent scientific authorities.” It clearly targets mothers and seeks to provide them with instructions and advice about how to feed their infants and young children. The booklet outlines topics like cow’s milk and its nutritional deficiencies, recommended formula supplements to address any health concerns, and feeding/dietary information, all the while promoting the use of Canada Starch Company’s corn syrup products, such as Crown Brand, Lily White, and KaroThe persistent promotion of Canada Starch Company products for infants, as well as its short length, suggests this booklet was used for advertising purposes and likely given away for free, perhaps as a packing insert, at grocery stores, or distributed via mail. The saddle stitch binding and paperback cover of this booklet is another indication that it was used for advertising, as these would have been relatively cheap and effective methods of publishing for advertisers who were trying to reach a large number of consumers.  



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