Build the Health of Your Family with Properly Prepared Foods Made Possible by the New Method of Cooking. What Greater Wealth Than Perfect Health was published in 1928. During this period in North America, though many families were living the "high life" due to a significant period of economic prosperity, the working class had to stretch meagre budgets and make the most of foodstuffs available. To maintain health, fresh food was recommended and was accessible in most places. Fruits, vegetables, dairy products, and meat regularly appeared on the dinner table. Families with more limited means avoided food waste as much as possible and found inventive ways to stretch the items they could afford. Largely, the daily diet consisted of fairly plain dishes that were simple and easy to prepare. Cooking was still, largely, considered women's responsibility, along with other domestic tasks such as housework and childrearing. When Build the Health of Your Family was written, women were also considered the caretakers of their family's health. The book contains numerous references to women's association with domestic responsibilities, noting that “the housewife aims to have her roasts tender,” and “the average housewife peels her vegetables.” On the cover of the cookbook, there is a picture of a mother with her two children, clearly having fun and dancing on the lawn of a beautiful country home. The message here seems to be that if a woman follows the advice in the cookbook, specifically using the Wear-Ever brand of cookware, she will create a happy and healthy life for her family. 

Because many families had to be careful about the amount of money spent on domestic goods and products, what they purchased needed to be trustworthy. The Wear-Ever products were touted as very cost effective and provided simple and inexpensive ways to feed families. The company prided itself on providing cookware that would assist in the creation of extremely healthy and nutritious meals. By the 1940s, the Wear-Ever brand represented 40% of the aluminum kitchenware products used in homes in the United States. They were easy to purchase as they were sold in the very popular Eaton’s catalogue.