Resources

Aaker, David A., and Kevin Lane Keller. "Consumer evaluations of brand extensions." Journal of marketing 54, no. 1 (1990): 27-41.

Chan‐Olmsted, Sylvia M. "A Structural Analysis of Market Competition in the US TV Syndication Industry, 1981–1990." Journal of Media Economics 4, no. 3 (1991): 9-28. https://doi.org/10.1080/08997769109358208

Friedman, Ted. "The world of the world of Coca-Cola." Communication research 19, no. 5 (1992): 642-662.

Graham, Elizabeth C, and Roberts, Ralph. Classic Cooking with Coca-Cola. Nashville, Tennessee: Hambleton-Hill Publishing Inc., 1994.

Hoyer, Wayne D., and Steven P. Brown. "Effects of brand awareness on choice for a common, repeat-purchase product." Journal of consumer research 17, no. 2 (1990): 141-148.

Kim, Peter. "A Perspective on Brands." Journal of Consumer Marketing volume 7, no. 4 (1990): 63-67. https://doi.org/10.1108/EUM0000000002590

Monter, Matthew. “Friends – Who’s Going to Drink the Diet Coke? (1996) Commercials,” YouTube video, 1:00. 12 July 2016.

Rangaswamy, Arvind, Raymond R. Burke, and Terence A. Oliva. "Brand equity and the extendibility of brand names." International Journal of Research in marketing 10, no. 1 (1993): 61-75.

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